Jeffrey R Loibl

Strategic direction:
Uber Comfort was a new product launched in various global markets under various names. Some people knew it, some people didn’t. So we set up test across the social channels to not only drive awareness internationally, but to determine which benefit generated the most click-throughs. And as we were scaling globally, we decided to answer that age-old question: photography or agnostic illustration.
Channel: FB/IG social
Role: Global Creative Director