Jeffrey R Loibl

Strategic Direction:
It’s not often that you get to recreate an entire lifecycle flow from the ground up. The team had to take into account all the unique challenges of crafting a global lifecycle flow that was culturally agnostic what was also welcoming and personalized—while still ensuring the language and modularity of the design allowed for easy language translation and scalability . But watching the team bring their collective vision to life is where the true fulfillment lay.
Channel: email lifecycle
Role: Global Creative Director