Jeffrey R Loibl

Strategic Direction
It’s not surprise that safety is a top priority for any ride-share service, let alone Uber. So we pioneered a monthly cadence of comms focused specifically on the safety topic. The original dictate from product was to use photography while marketing was instead investing in the Safety blue. With a little A/B testing, we found the safety blue achieved a .33% click-through rate—.11% higher than photography and nearly three times the normal CT. The safety blue design system was then applied to various in-app products during COVID.
Channel: email lifecycle & in-app surfaces
Role: Global Creative Director