Jeffrey R Loibl

Strategic direction:
The market direction was clear—it would be the decade of streaming; one that started at an accelerated pace in 2020. Our objective was to affirm Roku’s market position in the increasingly crowded streaming category and capture an increased share of a growing market. All while grounding it in the simplicity of our product versus all others. Making it simple to understand that OK, ROKU does that.
Channel: OLV, TVC, digital social and performance, OOH
Role: Creative Director