Strategic direction
In one of the more unique CMS challenges of my career, the MetLife client asked us to provide the UX, module selection and complete overhaul of the copy within the brand’s new tone of voice for over 50 site pages — then hand it all over to their GTO department so they could input it into their own closed CMS. The result? A new best-in-class approach for website development/rebranding at MetLife. But don’t just take my word for it.
Channel: Complete site overhaul
Role: Creative Director
Client comments:
Congrats on achieving this important milestone! I know there was a massive amount of work to make this happen. The new site is much more customer focused, intuitive with much better utilization of content. This is also a great example of partnership and teamwork with the RIS business, USM, GTO, GBM and our agency partners!
– Hugh Dineen, Chief Marketing Officer, Senior Vice President
This is a major accomplishment and sets precedent on how we work together to drive best-in-class websites and digital experiences and deliver value to our customers and the business.
– Sylvie Biragnet, Vice President US Masterbrand and Activation
Laura Hartz (manager, Campaign Management) wrote the announcement below that was distributed to the RIS Marketing and Sales organization. It encapsulates the mission and improvements to the site experience. The last paragraph mentions this cross-functional team effort. “To elaborate on this, it was an extremely successful partnership between USM, GTO, US Marketing Analytics, GBM CX&D and eg+. It was the first time we collaborated on a site launch on the AEM platform. We were able to formalize a process, establish rules of engagement, and produce a product we are all very proud of. This has set the bar high and set a precedence for all future websites and digital experiences on AEM, not to mention, it launched on-time AND on-budget.”
– Maria Anatro, Director Digital Web Strategy
MetLife RIS landing page