Strategic direction:
With engineering and technology as its lifeblood, Emerson knew it had to not only only promote interest in STEM but to actually inspire the next generation of engineers and leaders. That’s why Emerson partnered with one of the internet’s top stars, Hank Green, to create an Emerson-branded approach to level up excitement for all things STEM — Science, Technology, Engineering and Math.
Channel: broadcast/OLV, microsite, print
Role: Creative Director/Copywriter
I Love STEM Social Activation & Advertising
I Love STEM :30 TV Spot
I Love STEM Social Media Teaser “Trash”
I Love STEM microsite welcome video
I Love STEM Wall Street Journal partnership ad