Strategic direction
Wireless, wireless, wireless! Everywhere, there’s wireless. You know where it’s not? In the canyons of steel, concrete and iron of processing plants. But Emerson innovations conquered this impossible environment. The next challenge though was how to trumpet this achievement in our already wirelessly saturated lives. Simple — redefine what wireless means to their industrial customers.
Channel: print, airport out-of-home
Role: Creative Director/Copywriter
Emerson Process Management: “Limitless”
Emerson Process Management: “Fearless”
Emerson Process Management: “Tireless”
Emerson Process Management: “Painless”
“Limitless” Chinese translation
Emerson Process Management: “Seamless”
“Limitless” Arabic translation
Emerson Process Management: “Endless”
“Limitless” Italian translation