Strategic direction:
Emerson believes strongly that you can just tell people about new initiatives, you have show how you are defining the corporate culture. As such, over the years, they’ve created many “industrials” to give people — employees, analysts, customers and peers — a visual understanding of how Emerson is moving the company forward.
Channel: industrials, corporate event, YouTube
Role: Creative Director/Copywriter
Emerson Corporate Values: Emerson values are so simple that even our children understand them
Brief Moments of Joy: explaining the Emerson spirit of celebration
Perfect Execution: what does this internal process mean to Emerson’s customers
Coming Together as One Emerson: CEO & Chairman Dave Farr explains what this means to employees, analysts and customers
Emerson Recruitment: understand who Emerson is and why you want to be part of their team