Built a career around one simple rule—it’s never creative for creative’s sake, but creative with purpose / Extensive creative leadership both agency- and client-side / Global experience across consumer, tech, CPG, pharma and service industries (b2c & b2b) / Client-side: saved over $10 million by internalizing projects & managed agency spends up to $30 million / Navigated complex cross-collaboration networks / Managed, motivated and mentored creative, production, e-commerce, UX, and PM teams